Blizzard Entertainment Inc.

Blizzard Entertainment Inc. was founded as Silicon & Synapse in 1991 in Irvine, California by Allen Adham and Michael Morhaime, with Brian Fargo, the CEO and founder of Interplay Entertainment, being granted a share in the company to improve the prospects of working jointly for the young studio. Frank Pearce also joined upon inception as the first employee.

The small company initially did many ports, converting games from one platform operating system to another, including board games (Battle Chess, Lexicross), strategy games (Castles), sports games (MicroLeague Baseball), and educational games (Dvorak on Typing). However, they were the first American developer to release a Super Nintendo title with RPM Racing, which became one of the first ten launch titles for the platform in North America.

It was not until Silicon & Synapse collaborated with Interplay Entertainment on the SNES side-scroller The Lost Vikings that the company had its critical – though not commercial – breakthrough. With some acclaim, the game hit the shelves in 1993. Its release, along with Rock n' Roll Racing (also 1993) led Nintendo to name the studio its "Developer of the Year". Tragically, the release of the two games coincided with the death of the 16-bit console market, and neither title sold well.

Facing a lack of success in the console market, and not willing to bet solely on one market, the company continued developing several 16-bit console titles while branching out by starting development on two new games: Games People Play, a crossword/word game that was never completed, and WarCraft: Orcs & Humans.

Blackthorne was released under the new name Chaos Studios, but conflicts with an unregistered trademark for "Chaos" forced the company leadership to again consider a new name. In February 1994, upon acquisition by Davidson & Associates, one of the largest educational software publishers, it was changed to Blizzard Entertainment.

Blizzard became an influential development studio thanks to well-received franchises such as WarCraft, Diablo and StarCraft. The studio garnered many awards and a great deal of commercial success; building one of the most profitable games ever with the release of World of WarCraft in 2004. A good deal of the success for the company's online games can be attributed to Battle.net, a free online gaming service on the Internet. In the 2000s and 2010s, Battle.net was crucial in establishing Blizzard's esports dominance with titles like StarCraft: Brood War, StarCraft II, Hearthstone and Overwatch.

In their strategy titles, the official map editors helped create a strong modding community, resulting in the spawning of the MOBA genre originally as maps for WarCraft III: The Frozen Throne, and later as standalone titles without Blizzard's involvement or dependency on their games. Blizzard themselves were slow to react to the trend, releasing their own MOBA title Heroes of the Storm in 2015.

Blizzard's successful streak would end in the mid-2010s, with key figures from the company started leaving in large numbers, usually to newly-founded companies of their own. Public perception of the company would shift more negatively due to a larger focus on mobile games (e.g. the infamous announcement of Diablo: Immortal at BlizzCon 2018), botched game reworks (WarCraft III: Reforged and Overwatch 2), focusing on the Chinese market until the split with NetEase in 2023 (eventually resolved in 2024), and an ongoing major lawsuit in California filed in 2021 by current and former employees claiming that discrimination and sexual misconduct is present in the company culture.

The company's ownership has shifted many times over the years, through mergers, name changes or acquisitions:

• Davidson & Associates (1994-1996)
• CUC Software International (1996-1997)
• Cendant Software (1997-1998)
• Havas Interactive (1998-1999)
• Vivendi (1999-2008)
• Activision Blizzard (2008-present)

In its history, the company also had many titles in development that were eventually canceled. These include:

• Games People Play: an early 1990s title featuring crossword puzzles, boggle, and other word games.
• Denizen: an action RPG for SunSoft. Its development was started twice, once in the early years, and once after WarCraft: Orcs & Humans was released. Blizzard had a working SNES prototype but never got funding, so the game was shelved.
• Crixa: a 2D top-down spaceship shooter taking inspiration from Star Maze. It was originally designed as an in-house test at Qualia Games in 1995. However, after a month, Qualia's funding crashed. They got a publishing deal with Blizzard, who canceled the game in 1996.
• Shattered Nations: a post-apocalyptic, turn-based strategy game with an isometric perspective. The game was announced at E3 1995 and canceled in 1996.
• Pax Imperia 2: the sequel to Pax Imperia. Its development started as a collaboration between Blizzard and Changeling Software. Announced during CES 1995, it was planned for a Christmas 1995 release on Mac and Windows. By August 1996, Blizzard had sold the rights to THQ, for who Changeling, in the meantime renamed to Heliotrope Studios, finished the game as Pax Imperia: Eminent Domain.
• Warcraft Adventures: Lord of the Clans: a point and click adventure game set in the WarCraft universe. It was announced in March 1997, but because it failed Blizzard's quality standards the game's cancellation was reported on 22 May 1998. A near-finished build leaked online in September 2016.
• Raiko: an action RPG like Diablo with a 3D engine set in ancient Japan. It was being developed by Flextech between 1996 and 1998.
• Nomad: the precursor to World of WarCraft. It was canceled in 1999 when development on the latter began.
• StarCraft: Ghost: a stealth-action behind-view shooter, set in the StarCraft universe. The GameCube's version cancellation was reported in November 2005. The PlayStation 2 and Xbox were postponed indefinitely in March 2006 and confirmed canceled in 2014. A build of the Xbox version leaked online in February 2020.
• Titan: a massively multiplayer game officially canceled in September 2014 after seven years of development. Many concepts and assets were repurposed for the multiplayer shooter Overwatch.

Known subsidiaries

• Blizzard Albany (transferred from Activision in 2022)
• Blizzard Entertainment Europe (support division founded in 2004)
• Blizzard North (acquired in 1996 as Condor - closed in 2005)
• unnamed studios in Austin, Cork, Seoul, Shanghai, Sydney and Taipei
• Proletariat (acquired in 2022 - absorbed as unnamed Boston studio for World of WarCraft)

Internal teams

• Team 1 - assigned to real-time strategy games in the WarCraft and StarCraft franchises, as well as Heroes of the Storm.
  • In the late 2010s, a Classic Team was part of Team 1, which oversaw StarCraft: Remastered and WarCraft III: Reforged. It was disbanded in August 2020, after the failure of the latter.
• Team 2 - assigned to World of WarCraft
• Team 3 - assigned to the Diablo series
• Team 4 - founded in 2004; assigned initially to Titan, later to the Overwatch series
• Team 5 - founded in 2008; assigned to smaller games like Hearthstone